First of all, before you start an email marketing campaign; let’s see if you really need one! Are you looking to make more business opportunities to make nice money? Are you looking to offer your products/services to people who are in a need them? Are you looking to get all of this without paying too much cash?
If your answer to all three questions was yes, then you are really in a need of a good email marketing campaign! This is by far the most cost-effective marketing method, which is bound to spread the world about your business and help you land lucrative deals. Don’t believe us? Take a look at some statistics from the previous year:
Speaking of the email software, it an mean the difference between a successful campaign and a total failure. That is why choosing the best one is your first priority. The good news is that there are lots of good programs on the market and most of them are free. Here is a list of best email marketing programs – you won’t make a bad choice, whichever you choose:
The last one on the list seems as the ideal choice if you are an absolute beginner. MailChimp allows you to choose from a number of amazing designs for emails that you can send to upto 2,000 subscribers. You can send a total of 12,000 emails every month, which seems more than enough if you’ve narrowed down the marketing campaign to only the companies that are likely to be interested in doing b2b with you.
Speaking of narrowing your marketing campaign, this can be done easily, but only if you have the right email list. That is why it is crucial to purchase one that contains a large number of organizations, dealing with different causes. This way, you will be able to pick only hose nonprofits that might be interested in your product/service.
Furthermore, with a detailed email database, you will be able to focus your campaign on the organizations that are close to you. This can be a crucial thing if you are, for example, a builder. You surely don’t want to travel across the world to do your work. That’s why it’s best to offer your services to the organizations from your local area or, at least your state.
Also Read: Why It’s Important to Get a Nonprofits List As Soon As Possible
Once you’ve purchased email database and chosen email marketing software, it is time to think about the message you want to spread about your company. You can do it on your own, but if writing engaging content is not your strongest point, perhaps it’s best to hire a professional writer. You can find them at affordable rates at freelancers’ sites like Upwork or Freelancer.