Avoid Spammy Language
This is extremely important for the subject line of your emails, but you should also make sure not to start your messages with promotional words as well. The key in avoiding getting spammed is in making people interested about what you have to offer. The chances are that they will stop reading or even not give your email a chance, if they see that the first sentence is something like “Buy this blah blah” or “Don’t miss this opportunity”, and so on.
This is not only dangerous because users might not like it, but also because their email programs might throw your email straight to the spam folder. This happens automatically if the program notices too many CTO (call to action) words, abundance of punctuation, or certain words, mostly adult-themed.
If you decide to buy a database with emails of non-profit organizations, you need to be extra careful. These companies are not interested in making business deals, so they are most likely to flag your email as spam if it sounds too promotional. The key is in making the message interesting and most of all; relevant to the cause they’re dealing with.
Using Software to Check Your Email’s Spam Level
There are some tools that can help you with this problem. If you feel that your email might be too spammy, you can check it by using online tools like the one found at newslettercreator.com. An even better option is to purchase software for email campaigns like Mail Chimp or Mad Mimi, for example. Using these programs will make sure your emails don’t get wasted. Still, the programs are not enough, if you want to do it properly, you need to write messages not with your product/service in the mind.
Instead, you should focus on the things that those organizations are dealing with. Good news is that the email directory of non-profit organizations offered by nonprofitlists.com allows you to sort the contacts. This means that you can send bulk images with an appropriate message. You can base your emails around the place where the organizations are based, the number of employees, etc.