How to Make Sure Emails Sent to Non-Profits Don’t End Up in Spam?

In 2003, then-President of the United States, George W. Bush signed a document putting a law about email, spamming in action. According to the so-called CAN-SPAM Act, you are not allowed to bother people with emails that contain false information. As a punishment for such conducts, you can get a fine of more than $15,000 or even go to jail, regardless of where you live.
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Although very ambitious at first, this law proved to be pretty useless over the years. A recent study showed that over 90% of emails are spam. This means that it is rather safe to conduct email marketing from that point of view, but you still need to be careful not to have your emails ending up in the spam folder. If that happens, all your efforts will go to waste. In order to prevent that happening, you need to follow these steps!

Avoid Spammy Language

This is extremely important for the subject line of your emails, but you should also make sure not to start your messages with promotional words as well. The key in avoiding getting spammed is in making people interested about what you have to offer. The chances are that they will stop reading or even not give your email a chance, if they see that the first sentence is something like “Buy this blah blah” or “Don’t miss this opportunity”, and so on.

This is not only dangerous because users might not like it, but also because their email programs might throw your email straight to the spam folder. This happens automatically if the program notices too many CTO (call to action) words, abundance of punctuation, or certain words, mostly adult-themed.

If you decide to buy a database with emails of non-profit organizations, you need to be extra careful. These companies are not interested in making business deals, so they are most likely to flag your email as spam if it sounds too promotional. The key is in making the message interesting and most of all; relevant to the cause they’re dealing with.

Using Software to Check Your Email’s Spam Level

There are some tools that can help you with this problem. If you feel that your email might be too spammy, you can check it by using online tools like the one found at newslettercreator.com. An even better option is to purchase software for email campaigns like Mail Chimp or Mad Mimi, for example. Using these programs will make sure your emails don’t get wasted. Still, the programs are not enough, if you want to do it properly, you need to write messages not with your product/service in the mind.
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Instead, you should focus on the things that those organizations are dealing with. Good news is that the email directory of non-profit organizations offered by nonprofitlists.com allows you to sort the contacts. This means that you can send bulk images with an appropriate message. You can base your emails around the place where the organizations are based, the number of employees, etc.