Software & Tools You Need to Run a Good Email Campaign Targeted at Nonprofits

If you have a product or service that some American non-profit companies need, you must make them an offer they can’t refuse. Otherwise, your proposal is going to end up ignored. The trick is to send them an email that they’ll actually want to read.
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No one likes reading spammy emails created by spinning tools. People prefer talking to real people, especially when making big-money deals. What this means is that you will have to sit down and write good emails for your potential b2b partners.

Grammar & Style Checkers

If your proposal sounds too generic, the recipients might think it’s made and sent by a robot. So, they won’t bother replying. This is why it’s important to write the message on your own, taking into consideration all you know about the non-profit organization, i.e. their needs and preferences, and list all the reasons why they would benefit from doing business with you.

If you need any assistance with writing a good email, you don’t need to pay for an editor. Instead, you can take advantage of some free software tools. Here are some that you might find very useful:

• Grammarly – This software will check your grammar for free. The best thing about it is that you can use it as a browser extension, which will grammar-check your emails as you type them.

 

• Hemingway App – use this app to ensure your emails aren’t gonna put the recipients to sleep. What we’re saying is that if the sentences are too long and complicated, the people from non-profits might get bored while reading and end up ignoring your email.

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And once you’re done with creating a well-written b2b proposal, it’s time to send it to potential partners. The more emails you send, the better is the chance that you’ll succeed. A program that can come very useful here is Microsoft Excel.

Also Read:  Successful Email Campaign That Will Land You B2b Deals with Nonprofits

Microsoft Excel (and Similar Programs)

Apart from MS Excel, you can also use Apple’s application called Numbers, LibraOffice, or any other program that can open .xls files. Why? Because the database of non-profit organizations comes in this format!
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The nonprofits directory contains all the information you need to run a successful email marketing campaign. It comes with a huge number of emails of nonprofits, as well as plenty of details about those organizations. So, once you get ahold of this list, all that’s left is to start sending emails.

Email Marketing & Automation Software

There are over 600k active email addresses in the nonprofits database, so sending emails manually would take literally months of work. This is why a much more cost-effective solution is to use email automation software.

MailChimp is the first email marketing software that comes to mind, as it comes with all kinds of features that can make your email campaign much easier. Of course, MailChimp is just one of many tools that you can pick. Some good alternatives include GetResponse, ActiveCampaign, ConvertKit, and so on. Most of them are subscription-based tools, but the good news is that they give free trials to new users.